Illuminated Mountains of 'Jelen' Beer

In a location imposingly welcoming Belgrade guests, on one of the most important buildings in our city, 'Genex' tower, this innovative and unordinary solution is set.

Idea

'Apatinska' brewery creative team turned to us with really unusual request - to set color-changing mountains at a height of 50 meters. It's a solution to support the introduction campaign of new 'cold edge' 'Jelen' beer label.

When bottle is cooled and ready for consumption, printed mountains on the label turn from white to blue. This label effect was to be transferred to the building!

Production

When all solutions were tuned in, all calculations and drawing done, and all components acquired, we moved into a production phase.

On total of 12 frames, each measuring 3 x 2 meters, machine-prefabricatedcarrier was attached. On it, according to scheme, two-color diods were placed - white ones and blue ones.

Prior to taking frames to location, there is a whole array of operations, that servers for elements to be fit, checked and tested.

Installation

Only 7 days into production, and it was time to lift the ""mountains"" into the place. There were 11 men involved in installation, connecting, testing and launching.

With such a demanding installation, weather conditions are important factor. There must be no wind or precipitation, so that our colleagues' safety, as top priority, is secured.

Result

And then, three days later, this unusal installation began it's life. Lighting alternations makes it impossible not to see. We hope that consumers, making toasts with perfectly cooled bottles, will feel the same plaesusre as we - participants in this extraordinary project - did, watching fruits of our effort.

Cheers!

Technology

During this project, specified technologies were mostly in use.

Budget

Budget of the project available on request.

Materials

Specified materials were mostly used during project implementation.